EU Health Claims

Health-related claims on your product

What are EU Health Claims?

Nut­ri­tio­nal health sup­ple­ments can pro­vi­de important puz­zle pie­ces for our health. So why not decla­re the health bene­fits of cer­tain ingre­di­ents on your pro­duct?
State­ments such as “con­tri­bu­tes to a nor­mal ener­gy-yiel­ding meta­bo­lism” or “con­tri­bu­tes to the reduc­tion of tired­ness and fati­gue” can help con­su­mers to bet­ter under­stand the pro­duct and to reco­gni­ze the area of ​​appli­ca­ti­on more quickly.

Such nut­ri­tio­nal or health-rela­ted state­ments on food or die­ta­ry sup­ple­ments are refer­red to as health claims.
Using health claims makes sen­se as they can rein­force and sup­port a product’s mes­sa­ge and purpose.

When and which health claims may be used?

Cer­tain mini­mum amounts of a nut­ri­ent must be con­tai­ned in the pro­duct in order to be able to adver­ti­se it with a health cla­im.
The EU regu­la­ti­on 1924/2006 on nut­ri­tio­nal and health claims on food regu­la­tes which health claims may be used. Accor­ding to this, only tho­se state­ments that are on the EU list may be used.

For exam­p­le, for the state­ment “Cal­ci­um con­tri­bu­tes to a nor­mal ener­gy-yiel­ding meta­bo­lism“, at least 15% of the natio­nal refe­rence value (NRV) must be con­tai­ned in a dai­ly por­ti­on of the pro­duct. For cal­ci­um, that would be 120 mg.

All appro­ved health claims can be found in EU Regu­la­ti­on No. 432/2012.

Our health claim service for you!

We will gui­de you through the jungle of regu­la­ti­ons!
You don’t have the time or ener­gy to go through legal texts and che­cking limit values? No pro­blem!
We are hap­py to check which health claims you are allo­wed to use,

crea­te over­views, adapt your pro­duct for­mu­la­ti­on so that you can adver­ti­se the desi­red health claims on your pack­a­ging.
Just talk to us and bene­fit from our expertise.

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via Health Claims

Sports

Pure Mg

Your focus. Your product.

The­re is a who­le ran­ge of health claims for magne­si­um that you can dis­play on your pro­duct. Depen­ding on the tar­get group and area of ​​appli­ca­ti­on of your sup­ple­ment, you can choo­se tho­se health claims that suit your pro­duct and its mes­sa­ge best. For exam­p­le Pure Mg was desi­gned for ath­le­tes. Matching this we have sel­ec­ted the Health below. Of cour­se, it would also be allo­wed to use ALL appro­ved health claims on your product.

INGREDIENTS: Magne­si­um bisglycinate.

Eu Health Claims

  • Magne­si­um con­tri­bu­tes to a reduc­tion of tired­ness and fatigue
  • Magne­si­um con­tri­bu­tes to nor­mal ener­gy-yiel­ding metabolism
  • Magne­si­um con­tri­bu­tes to nor­mal mus­cle function
  • Magne­si­um con­tri­bu­tes to nor­mal pro­te­in synthesis
health

Immune Booster

This pro­duct con­sists of dif­fe­rent com­pon­ents for which dif­fe­rent health claims are appro­ved. We sel­ect the most appli­ca­ble health claims for our pro­duct for the indi­vi­du­al com­pon­ents. In this exam­p­le we focus on the mes­sa­ge “sup­port your immu­ne system”.

INGREDIENTS: Magne­si­um bis­gly­ci­na­te, Nutra C, Zinc bis­gly­ci­na­te, Sele­ni­um Yeast, Fer­rous bisglycinate. 

Eu Health Claims

  • Magne­si­um con­tri­bu­tes to a reduc­tion of tired­ness and fatigue
  • Zinc con­tri­bu­tes to the nor­mal func­tion of the immu­ne system
  • Iron con­tri­bu­tes to the nor­mal func­tion of the immu­ne system
  • Sele­ni­um con­tri­bu­tes to the pro­tec­tion of cells from oxi­da­tive stress
  • Sele­ni­um con­tri­bu­tes to the nor­mal func­tion of the immu­ne system
  • Vit­amin C con­tri­bu­tes to the pro­tec­tion of cells from oxi­da­tive stress
  • Vit­amin C con­tri­bu­tes to the nor­mal func­tion of the immu­ne system
Sport

Pro Gamer

This pro­duct also con­sists of various com­pon­ents. In our sel­ec­tion of health claims, we focu­sed on addres­sing high-per­for­mance ath­le­tes in the e-gam­ing sector.

ZUTATEN: Zinc-L-methio­ni­ne sul­fat (L-OptiZ­Inc), Zinc-L-aspar­ta­te, Magne­si­um­ci­tra­te, Magne­si­um­oxi­de, Vit­amin B6.

Eu Health Claim

  • Magne­si­um con­tri­bu­tes to a reduc­tion of tired­ness and fatigue
  • Magne­si­um con­tri­bu­tes to nor­mal mus­cle function
  • Magne­si­um con­tri­bu­tes to elec­trolyte balance
  • Vit­amin B6 con­tri­bu­tes to nor­mal psy­cho­lo­gi­cal function
  • Vit­amin B6 con­tri­bu­tes to nor­mal func­tio­ning of the ner­vous system
  • Vit­amin B6 con­tri­bu­tes to nor­mal ener­gy-yiel­ding metabolism
  • Zinc con­tri­bu­tes to nor­mal cogni­ti­ve function
  • Zinc con­tri­bu­tes to the main­ten­an­ce of nor­mal vision

Other ingredients and functionalities needed?

We also develop individual supplements for you!

100% your concept.

Your focus. Your product.

Add your desi­red ingre­di­ents to any of the rea­dy-for­mu­la­ted pro­ducts shown here, or crea­te some­thing com­ple­te­ly new.
We will be hap­py to advi­se you on smart com­bi­na­ti­ons, curr­ent­ly sought-after for­mu­la­ti­ons and tren­dy flavors.

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