EU Health Claims
Health-related claims on your product
What are EU Health Claims?
Nutritional health supplements can provide important puzzle pieces for our health. So why not declare the health benefits of certain ingredients on your product?
Statements such as “contributes to a normal energy-yielding metabolism” or “contributes to the reduction of tiredness and fatigue” can help consumers to better understand the product and to recognize the area of application more quickly.
Such nutritional or health-related statements on food or dietary supplements are referred to as health claims.
Using health claims makes sense as they can reinforce and support a product’s message and purpose.
When and which health claims may be used?
Certain minimum amounts of a nutrient must be contained in the product in order to be able to advertise it with a health claim.
The EU regulation 1924/2006 on nutritional and health claims on food regulates which health claims may be used. According to this, only those statements that are on the EU list may be used.
For example, for the statement “Calcium contributes to a normal energy-yielding metabolism“, at least 15% of the national reference value (NRV) must be contained in a daily portion of the product. For calcium, that would be 120 mg.
All approved health claims can be found in EU Regulation No. 432/2012.
Our health claim service for you!
We will guide you through the jungle of regulations!
You don’t have the time or energy to go through legal texts and checking limit values? No problem!
We are happy to check which health claims you are allowed to use,
create overviews, adapt your product formulation so that you can advertise the desired health claims on your packaging.
Just talk to us and benefit from our expertise.
Support your message
via Health Claims
Pure Mg
Your focus. Your product.
There is a whole range of health claims for magnesium that you can display on your product. Depending on the target group and area of application of your supplement, you can choose those health claims that suit your product and its message best. For example Pure Mg was designed for athletes. Matching this we have selected the Health below. Of course, it would also be allowed to use ALL approved health claims on your product.
INGREDIENTS: Magnesium bisglycinate.
Eu Health Claims
- Magnesium contributes to a reduction of tiredness and fatigue
- Magnesium contributes to normal energy-yielding metabolism
- Magnesium contributes to normal muscle function
- Magnesium contributes to normal protein synthesis
Immune Booster
This product consists of different components for which different health claims are approved. We select the most applicable health claims for our product for the individual components. In this example we focus on the message “support your immune system”.
INGREDIENTS: Magnesium bisglycinate, Nutra C, Zinc bisglycinate, Selenium Yeast, Ferrous bisglycinate.
Eu Health Claims
- Magnesium contributes to a reduction of tiredness and fatigue
- Zinc contributes to the normal function of the immune system
- Iron contributes to the normal function of the immune system
- Selenium contributes to the protection of cells from oxidative stress
- Selenium contributes to the normal function of the immune system
- Vitamin C contributes to the protection of cells from oxidative stress
- Vitamin C contributes to the normal function of the immune system
Pro Gamer
This product also consists of various components. In our selection of health claims, we focused on addressing high-performance athletes in the e-gaming sector.
ZUTATEN: Zinc-L-methionine sulfat (L-OptiZInc), Zinc-L-aspartate, Magnesiumcitrate, Magnesiumoxide, Vitamin B6.
Eu Health Claim
- Magnesium contributes to a reduction of tiredness and fatigue
- Magnesium contributes to normal muscle function
- Magnesium contributes to electrolyte balance
- Vitamin B6 contributes to normal psychological function
- Vitamin B6 contributes to normal functioning of the nervous system
- Vitamin B6 contributes to normal energy-yielding metabolism
- Zinc contributes to normal cognitive function
- Zinc contributes to the maintenance of normal vision
Other ingredients and functionalities needed?
We also develop individual supplements for you!
100% your concept.
Your focus. Your product.
Add your desired ingredients to any of the ready-formulated products shown here, or create something completely new.
We will be happy to advise you on smart combinations, currently sought-after formulations and trendy flavors.